Program awarded Best of Show, largest health care advertising awards competition

For immediate release: May 14, 2008
Contact: Virginia McAuliffe - (716) 857-6273

Buffalo, NY - Univera Healthcare received a gold award from the Healthcare Advertising Awards competition in the Health Promotions category. Additionally, out of the 4,400 entries submitted, the Fun 2B Fit program was one of 16 to receive a Best of Show designation.

Fun 2B Fit is a school-based, healthy lifestyle initiative focused on second, third and fourth graders and their families -- encouraging them to adopt a healthier lifestyle by trying new foods, increasing physical activity, making healthier food choices at the supermarket and preparing meals as a family.

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, which is a publication that covers all aspects of health care marketing, advertising, and strategic business development.

Nearly 14,000 Western New York students at 45 schools have participated in Univera Healthcare's Fun 2B Fit program, which is being offered to schools in the WNY area. Fun 2B Fit program partners include Wegmans Food Markets, Inc., Body Shaping By Sandy, the Healthy Community Alliance, and Lifetime Health Medical Group.

For more information, please visit the Web site at www.fun2bfit.univerahealthcare.com.

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